U.S. personal care products manufacturing industry includes an estimated 800 companies with combined annual revenue of US$40B, report finds; major companies include Estee Lauder, J&J, P&G

Michelle Rivera

DUBLIN , December 16, 2011 (press release) – Research and Markets has announced the addition of the "Personal Care Products Manufacturing" report to their offering.

The US personal care products manufacturing industry includes about 800 companies with combined annual revenue of $40 billion. Major companies include Estee Lauder, Johnson & Johnson, and Procter & Gamble. The industry is concentrated: the 50 largest firms account for about 85 percent of industry revenue.

This industry includes companies engaged primarily in preparing, blending, compounding, and packaging toilet preparations. Products include makeup, shampoo, and various creams and lotions.

The global personal care products industry has revenue of about $250 billion per year, according to the Personal Care Products Council. Top producers include manufacturers in the US, the EU, Russia, and Brazil. The BRIC nations, Brazil, Russia, India, and China, are the fastest growing markets for personal care products. Major companies outside the US include L'Oreal (France), Shiseido (Japan), and Unilever (the Netherlands and the UK).

Competitive Landscape:

Demand is driven by population growth and consumer preferences. The profitability of individual companies depends on product innovation, effective sales and marketing, and efficient operations. Large companies have scale advantages in purchasing, manufacturing, distribution, and marketing. Small companies can compete effectively by offering specialized products. The industry is capital-intensive: average annual revenue per worker exceeds $800,000.

Nearly all large US manufacturers are expanding operations, sales, and distribution internationally. Exports, primarily to Canada and the UK, are about 15 percent of US production. Imports are significant, representing about 12 percent of the US market.

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