Imperial Tobacco launches campaign to warn consumers in Poland against purchasing illegal tobacco online; striking red warning signs will appear on the website's various online trading sites warning users against purchasing counterfeit tobacco
December 16, 2011
– Imperial has launched a campaign to warn consumers in Poland against purchasing illicit tobacco online.
Illicit trade is a serious issue in Poland, where the growth of counterfeit tobacco products in particular has become a major concern.
Computer monitor showing the campaign graphics
Our Polish business has linked up with an online trading website to help raise awareness of the issue of illicit tobacco sales.
Striking red warning signs will appear on the website's various online trading sites warning users against purchasing counterfeit tobacco.
The campaign forms part of the wider ‘Stop Counterfeit Tobacco' initiative in Poland launched 12 months ago.
Joanna Grabowska, Corporate Affairs Manager Poland, said: "Illegal production is an increasingly serious problem for both the legal tobacco manufacturers losing sales and the Government losing tax revenue.
"According to the latest figures we have obtained, 40 illegal cigarette production sites have been discovered in Poland since 2004."