Spectrum Brands' Remington brand introduces easy-to-use mobile site where consumers can easily access mobile-optimized Remingtonproducts.com from their smartphones, shop online, visit one of the brand's mass retailers

Michelle Rivera

MADISON, Wisconsin , December 15, 2011 (press release) – Just in time for holiday shopping, Remington introduces its easy-to-use mobile site designed to enhance consumers' shopping experience. Consumers are now able to easily access a mobile-optimized Remingtonproducts.com from their smartphones in addition to traditional online shopping or visiting one of the brand's mass retailers.

For the first time ever mobile access to the web exceeded desktop-computer based access and by 2015, US mobile commerce sales are expected to hit $31 billion. Even in the instance where purchases are not made, consumers are increasingly using their mobile phones to do research both at shelf and on the go.

"The mobile segment is exploding and we wanted to provide our consumers with the resources to make the most informed purchasing decisions possible," said Ryan Koechel, Remington's E-Commerce Manager.

The mobile site was created with the same functionality as the desktop version, including Remington's popular Auto Delivery Program. With this service, consumers are able to schedule regular shipments of the products they use most, such as replacement cartridges, and receive a standard discount off the retail price.

Remington is excited to introduce this technology to further improve the Remingtonproducts.com shopping experience.

About Remington

Remington® is "How the World Gets Ready." A global leader and manufacturer of men's and women's grooming and styling products, Remington is an innovator of affordable hair care, electric shavers, wet shavers, wet shave products and body groomers and trimmers, and a subsidiary of Spectrum Brands Holdings. For more information about Remington, visit www.remingtonproducts.com or become a fan of Remington Ready and Remington Hair Care & Grooming on Facebook.

About Spectrum Brands Holdings

Spectrum Brands Holdings, Inc. (NYSE: SPB), a member of the Russell 2000 Index, is a diversified, global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Farberware®, Toastmaster®, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, Littermaid®, Spectracide®, Cutter®, Repel®, and Hot Shot®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries around the world. With approximately 6,000 employees in 43 countries, Spectrum Brands Holdings reported fiscal 2011 net sales of $3.2 billion. For more information, visit www.spectrumbrands.com.

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