Ileos Group France-based subsidiary Alliora receives Oscar de l'Emballage award for its folding box for Swarovki perfume Aura; paperboard, presentation box features re-sealable adhesive joints, pearl finish, embossed Swarovski motifs, silver hot stamping

Kendall Sinclair

NANTERRE, France , December 7, 2011 (press release) – Alliora received the award on 29 November 2011 for the creation of the folding box for Swarovski's latest perfume « Aura ». A fragrance that provides a new dimension to the Swarovski universe, bringing even more femininity and emotion.

The folding box was born from the desire to do away with traditional packaging for perfumes, which open at the end like a mundane packet. This is a real presentation case which enhances and displays the beauty and richness of the flacon it protects.

The folding box is made in 400g Tullis Russel cardboard (recycled and FSC certified). The innovation in this creation comes from the technical skills and know-how of Alliora's engineers. Swarovski receives the folding box folded flat, ready for automatic forming by machine.

Alliora has developed a special machine which glues all the different points in one complex automatic manipulation. the Folding box can then take shape.

A special tab is used to open the case like a casket. The flacon can be removed and replaced, and the box closed again, due to the lid's re-sealable adhesive joins, protecting its precious contents. This is something new in the world of perfume packaging.

The box is decorated with:

• Pearl finish recto/verso in flexo

• Embossed Swarovski motifs

• Flat areas with silver hot stamping and diffraction grating.

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About the Ileos Group:

Ileos is a major producer of packaging for the Luxury and Pharmaceuticals markets. The Group presently employs nearly 4,000 people worldwide, including the following subsidiaries: Alliora, Axilone, Bioplan, Packetis. Consolidated Sales for 2010 were 275 million Euros. www.ileos.com

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