New online hair company, Ishimma, offers natural, affordable products, hair care information, guidance, targets hair-savvy, modern young professionals, students

NORTH WALES, Pennsylvania , December 12, 2011 (press release) – CEO, Crystal Nnenne Azu, announced today the launch of Ishimma (ih-SHEE-muh), a hair care company. Ishimma targets the hair-savvy, modern young professional or student and provides a Line that gives customers affordable hair care products consisting of high-quality, natural ingredients. The company was developed out of its founder’s frustration with products on the market that were often overpriced with limited benefit. After spending years learning about hair recreationally and advising friends and family on hair care, Azu realized it was a natural progression to develop her own line of trustworthy hair products. In this Internet age, readily available, yet conflicting, information about hair confuses the average consumer.

Ishimma seeks to educate its customers on hair maintenance as well as provide the products that will create and maintain beautifully healthy hair. In line with that goal, the company provides a free Hair Guide, a compilation of hair care tips on its website, and a hair advisor to assist with customers or potential customers’ hair questions. "We wanted to develop a hair care company that is truly invested in customers gaining healthier, better cared for hair and we know it can be done without breaking the bank," says Crystal Nnenne Azu, the company’s Founder. The new line will kick off with four products and is the culmination of intensive research and product testing, a response to the growing trend of customers to search for more natural methods for hair care and maintenance. One such product is Ishimma’s ‘Hydration Hair Butter™ a 2 in 1 moisturizing and conditioning butter that is superior in its ability to moisturize and protect the hair. Products can be found online at the company website, and are currently available for discounted pre-ordering.

Ishimma also seeks to support community efforts for empowerment of young women and girls. As part of company philosophy, giving and serving is strongly encouraged within the company and adds the personal touch that is often lacking within the multibillion dollar hair product industry. The company’s goal is to collaborate with and support organizations and initiatives seeking to make a difference in the lives of young women and girls, empowering them to embrace their natural beauty and realize their potential. Ishimma operates under the motto, "True HairCare, Truly Natural." Learn more about the company history and philosophy at

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