Forbes launches Estonia edition in March 2012, with initial circulation of 20,000, marking its 21st local-language edition

NEW YORK , December 8, 2011 (press release) – Forbes today announced plans to launch its twenty-first local-language edition, Forbes Estonia, in partnership with SK Publishing Group in Estonia.

The launch will be held in Talinn, Estonia with the first issue to be published at the beginning of March 2012. Forbes Estonia will have an initial circulation of 20,000. The content of Forbes Estonia will consist of 60% Estonian business news, commentary and features and 40% editorial from Forbes U.S. The Estonian edition will be published monthly.

Arkadijs Steimans, Publishing Director of SK Media Baltics, said “We are very happy to launch Forbes magazine in Estonia, a country which Steve Forbes has praised as an example for the world in the use of a smart flat tax system and diversified economy. Forbes magazine’s unique entrepreneurial concept proved to be extremely successful and crisis-proof around the world. We are sure that it will become the leading business magazine in Estonia as well.”

Forbes Television and Licensing President Miguel Forbes stated: “We are excited about Forbes’ expansion into the Baltic countries starting with Latvia and we feel confident that SK Media will develop an important presence for the newly launched edition in Estonia.”

SK Publishing Group
SK Media Baltics is a part of the international publishing house - SK Publishing Group operating in the Baltics, Russia and Ukraine. It publishes over 30 international and local magazines. In June 2010 it has successfully launched the Latvian edition of FORBES magazine.

Forbes Media
Forbes Media encompasses Forbes and Forbes.com (www.forbes.com), the leading business site on the Web that reaches on average more than 21 million people monthly. The company publishes Forbes and Forbes Asia, which together reach a worldwide audience of more than 6 million readers. It also publishes ForbesLife magazine, in addition to licensee editions in Africa, Argentina, Bulgaria, China, Croatia, Czech Republic, Georgia, India, Indonesia, Israel, Kazakhstan, Korea, Latvia, Middle East, Poland, Romania, Russia, Slovakia, Turkey, and Ukraine.

Other Forbes Media Web sites are ForbesWoman.com; RealClearPolitics.com; RealClearMarkets.com; RealClearSports.com and RealClearWorld.com. Together with Forbes.com, these sites reach on average nearly 28 million business decision makers each month.

Steve Forbes serves as Chairman and Editor in Chief. Mike Perlis is President and Chief Executive Officer. Lewis D’Vorkin is Chief Product Officer. Kevin Gentzel is Chief Revenue Officer.

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