An estimated 55% of kosher consumers in U.S. buying kosher primarily for health and safety reasons rather than religious reasons, industry figures show
December 8, 2011
– An estimated 55% of kosher consumers in the U.S. are buying kosher primarily for health and safety reasons rather than religious reasons, Crain’s New York Business reported Dec. 7.
The U.S. kosher industry is a US$12.5 billion market that’s growing 15% each year. With an expanding population of kosher consumers, companies are increasingly rolling out natural, gluten-free and international food products.
Last month, about 15% of the 350 kosher vendors at Kosherfest, a two-day convention held in Secaucus, New Jersey, featured gluten-free products. Additionally, new kosher cookbooks are being written amid the crossover trend.
The primary source of this article is Crain’s New York Business, New York, New York, on Dec. 7, 2011.