Avery Dennison releases new application Avery Templates Everywhere designed for iPhone, enables consumers to print directly, import phone contacts to place on Avery mailing, shipping, return address labels

BREA, California , December 7, 2011 (press release) – The Office and Consumer Products Group of Avery Dennison (NYSE:AVY - News), a global leader in office products, unveiled a new app for use with the iPhone® mobile digital device. Avery® Templates Everywhere makes it easy for consumers to import contacts from an iPhone® to place on Avery mailing, shipping and return address labels.

Users can simply choose which Avery® label to use and select the desired contacts from the contact list in their iPhone® -- the address labels or shipping labels are then automatically formatted into the correct layout for their Avery product.

The Avery® Templates Everywhere app makes it easy to add new contacts as well, since users can scan addresses from envelopes, business cards and more quickly update their address book. This is a great way to update holiday mailing lists by scanning the return addresses on holiday card envelopes.

The easy-to-use app offers the flexibility of printing directly with a compatible printer, saving the project online to a MyAvery account for printing later, or sending the label project by email for later use. Avery Templates Everywhere is available free at the Apple® App StoreSM online store.

“We are excited to introduce Avery® Templates Everywhere,” says David Maxson, Director of Interactive Marketing for Office and Consumer Products. “The ability to easily place your addresses right onto our most popular Avery labels using your iPhone® brings labeling to your mobile lifestyle. Taking a picture of a contact’s data on a business card or envelope and adding that information to your contacts is the kind of fast, convenient organizing tool that busy people need, and not just during the holiday season.”

The Avery® Templates Everywhere app can help make quick work of holiday mailings. For more information and links to download the app, visit avery.com/everywhere.

About Avery Dennison

Avery Dennison (NYSE:AVY - News) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500® company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.

About Avery Dennison Office and Consumer Products

Avery Dennison Office and Consumer Products Group (www.avery.com) markets products under the well-known Avery brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink jet printers, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Office and Consumer Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery-brand products, consumers can visit the Avery Office and Consumer Products web site at www.avery.com or call the Avery Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379).

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