Whirlpool launches affresh line of cleaning products for the kitchen, including stainless steel cleaner, citrus scented affresh kitchen and appliance cleaner, affresh cooktop cleaner

BENTON HARBOR, Michigan , December 8, 2011 (press release) – Do you know how dirty your home really is? A recent Harris Interactive survey found that almost 70 percent of consumers clean their appliances less than once a year or never. That's a lot of left behind crumbs and residue. Now, consumers can keep their favorite appliances in tip-top shape with affresh™ Cleaners, an array of home appliance cleaning products by Whirlpool Corporation.

"Keeping the kitchen clean has historically been a big chore, so we designed the new line of affresh™ Cleaners to combat everyday spills and residue while making cleaning simple," said Wendeline Ortiz, brand manager of affresh™ Cleaners. "The new line includes plum scented affresh™ Stainless steel cleaner, citrus scented affresh™ Kitchen & appliance cleaner and affresh™ Cooktop cleaner."

* Crumbs and spills left behind? Safely remove everyday food spills and stuck-on residue from inside your microwave and refrigerator, plus your favorite small appliances (blenders, toasters, mixers) with affresh™ Kitchen & appliance cleaner.

* Smudgy stainless steel? Affresh™ Stainless steel cleaner removes fingerprints, smudges and residue left behind from daily use, and leaves your stainless steel shinier than ever.

* Can't get your cooktop clean enough? Remove even the toughest baked-on residue with the affresh™ Cooktop cleaner and pad. The active cleaner works to effectively clean your glass, ceramic and porcelain cooktop.

These products join the shelves with affresh® Washer cleaner and affresh® Dishwasher cleaner to ensure your kitchen and laundry room stay sparkling. The complete line of affresh™ Cleaners are now available nationwide in over 1,100 Best Buy stores, bestbuy.com, and select local grocery stores. For more information on affresh™ Cleaners, please visit our new website at www.affresh.com.

About affresh™

The affresh® brand of products are formulated to help keep appliances operating at peak performance, when used in conjunction with a regular maintenance routine as indicated in the appliance's Use & Care Guide. First introduced in 2007, the product portfolio has evolved to include washer cleaners, dishwashers and garbage disposal cleaner, and a new line of cleaners designed to help clean everyday kitchen food spills and stuck on residue. Affresh products are owned and distributed by Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion in 2010, 71,000 employees, and 66 manufacturing and technology research centers around the world. Affresh™ cleaners can be found at Wal-Mart, Target, Lowes, Home Depot, and other local retailers. For more, visit www.affresh.com.


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