Trinity Mirror to combine Scottish Daily Record, Sunday Mail, sister company Scottish and Universal Newspapers to form Media Scotland, will hold portfolio of 20 local newspapers, 36 websites

Kendall Sinclair

LONDON , December 7, 2011 (press release) – Trinity Mirror announces today that it is combining the Scottish Daily Record and Sunday Mail and sister company Scottish and Universal Newspapers to form Scotland's biggest publishing business - Media Scotland.

The new company comprises the iconic national titles the Daily Record and Sunday Mail, a market leading portfolio of 20 local newspapers including the Ayrshire Post and Stirling Observer, Business Insider magazine; an events division and 36 vibrant local and commercial websites. Media Scotland will deliver unrivalled scale and reach across the Scottish market reaching 1.5 million readers each weekday and 1.1 million readers on a Sunday. In addition it will reach 2.6 million unique digital users a month.

Mark Hollinshead, Managing Director, Trinity Mirror Nationals, who will extend his responsibilities to include Managing Director of Media Scotland, commented: "The creation of Media Scotland denotes the start of a dynamic new era in Scottish media. With our unique blend of national and local content, the combined reach of our portfolio of print and digital brands will deliver unrivalled coverage across the Scottish market. I look forward to working with our new top team in the exciting times ahead."

The new management structure for Media Scotland, includes two key appointments:

• Allan Rennie is appointed as Editor in Chief of Media Scotland, with responsibility for all titles and editorial web sites. Allan was previously Editorial Development Director for Trinity Mirror Nationals

• Bill Steven, is appointed Business Development Director for Media Scotland. He was previously Managing Director of S&UN

As a result of this reorganisation Bruce Waddell, Editor-in-Chief of the Scottish Daily Record and Sunday Mail is leaving the business after eight successful years.

Bruce Waddell, commented: "I've had eight great years at the helm of the Daily Record and Sunday Mail but it's time for change. I now look forward to a fresh challenge and exploring new opportunities."

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