California-based online resource Builder Target publishes The Home Builder Facebook Index listing Facebook pages for more than 250 U.S. homebuilders

OAKLAND, California , December 6, 2011 (press release) – Builder Target, a leading online resource for home builder marketing on the web, announced the publication of “The Home Builder Facebook Index” this week. The index includes more than 250 home builder Facebook pages from markets across the country.

“We wanted to find out more about how home builder social media is being used in housing markets across the country to communicate with potential buyers. We know that most home builders today have a Facebook page, but we wanted to know more about how deep the engagement is between builders and their social media audiences,” says Dawn Sadler, Principal of Builder Target.

The Home Builder Facebook Index is a follow up to The Home Builder Twitter 140 that Builder Target published in May 2011. Sadler believes each report fills a critical gap for the home builder industry.

“We published The Home Builder Facebook Index as an easy reference for home builder sales and marketing teams who are looking for ideas and inspiration to improve their own social media marketing. Builders can bookmark the page for future reference or register to download the report,” says Sadler.

The Home Builder Facebook Index is available on the Builder Target website (

About Builder Target

Builder Target is a leading online resource for home builder marketing on the web featuring information about home builder websites, blogs, social media, mobile marketing and email marketing. Visit Builder Target at

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