P&G's Pantene hair care brand launches 'Make a Swisssh' competition that will enable New Zealand women to show off their hair using Pantene Aqua Light Shampoo and Conditioner

Michelle Rivera

AUCKLAND, New Zealand , December 6, 2011 (press release) – To celebrate the launch of new Pantene Aqua Light from Procter & Gamble (P&G), the company behind some of New Zealand’s most well-known brands, Pantene has launched the ‘Make a Swisssh’ competition.

Kiwis keen to show off their model tresses will be encouraged to follow three simple steps to achieve the perfect Pantene Swisssh and win the chance of becoming the new face of Pantene Aqua Light as well as $10,000 prize money*.

P&G spokesperson, Lisa Cunningham, says the ‘Make a Swisssh’ competition is an innovative and exciting initiative for the hair care brand.

“We are looking forward to finding the new face of Pantene Aqua Light and seeing just how great the results of this new range really are,” says Cunningham.

“Pantene is all about great hair care for women and we believe the Make A Swisssh competition will inspire women across the country to really make a statement with their hair.”

Competition entrants will need to wash their hair with Pantene Aqua Light Shampoo and Conditioner; capture a video of them flicking their hair from side to side; and upload their most stylish Swisssh, says Cunningham.

Judges will take into account the appearance of entrants’ hair, as well as the quality of their Swisssh when deciding who will be the winner of the Pantene Aqua Light Make a Swisssh competition.

Pantene Scientists formulated the new Pantene Aqua Light range using their innovative Clean Rinse Technology**. This system delivers hydration and rinses clean with zero residue, leaving hair with a weightless feel – a must for creating the perfect Swisssh.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.