Chick-fil-A plans to fight to protect trademarked slogan 'eat more chikin' from what it sees as encroachment by Vermont folk artist who uses the term 'eat more kale' on T-shirts
December 5, 2011
– The Atlanta-based chicken restaurant chain Chick-fil-A says it's going to fight to protect its trademarked slogan "eat mor chikin" from what it sees as encroachment by a Vermont folk artist who uses the term "eat more kale" on T-shirts.
Vermont Gov. Peter Shumlin said Monday the state would help Montpelier (mont-PEEL'-yer) artist Bo Muller-Moore raise money for his legal costs in a trade mark fight with Chick-fil-A, the nation's second largest chicken restaurant chain.
Shumlin and Muller-Moore announced the creation of "Team Kale," meant to send the message, "Don't mess with Vermont."
Shumlin says Muller-Moore's business represents what he calls the state's renaissance of local agriculture.
In a statement, Chick-fil-A says it supports the entrepreneurial spirit, but it has to defend its slogan.
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