U.S. market for tea sold at retail stores will reach US$6.5B in 2011, up 5.2% over last year, new report says; supermarkets remain top venue for leaf tea and ready-to-drink tea, but sales also strong in convenience stores and natural food supermarkets

Nevin Barich

Nevin Barich

NEW YORK , December 5, 2011 (press release) – The U.S. market for tea sold at retail will reach $6.5 billion in 2011, up 5.2% over the last year, according to "Tea and Ready-to-Drink Tea in the U.S.," a recent report from market research firm Packaged Facts.

Although supermarkets remain the top venue for leaf tea and ready-to-drink tea, tea sales have also been strong in alternative outlets such as convenience stores and natural food supermarkets. At natural food stores, the canned and bottle tea classification is posting double-digit growth.

According to David Sprinkle, publisher of Packaged Facts, black tea remains the most popular type, but green tea is now firmly ensconced in second place, with herbal tea, fruit/spice-flavored tea, and decaf tea following, in that order. Also attracting consumer interest are more specialized types of tea including chai tea and white tea -- both at least sampled by 10% of tea drinkers, according to Packaged Facts survey data -- along with oolong, rooibos, and mate.

"Tea and Ready-to-Drink Tea in the U.S." also reports that sales of tea certified by Fair Trade USA increased 38% in the past year. Currently, over 90 tea companies offer Fair Trade certified products. Honest Tea, now wholly owned by Coca-Cola, announced in October 2010 that it was converting its entire line of 28 tea varieties to Fair Trade certification. Such certification seems to be ringing at the cash register, with Fair Trade Certified products growing by 24% in 2010, according to SPINSscan sales data.

In addition, the tea industry has followed coffee's lead into a lucrative new sales channel -- Green Mountain Coffee Roaster's (GMCR) Keurig single-cup brewing system. Celestial Seasonings in particular has already profited from the partnership, taking the lead among K-Cup tea brands and giving it exposure outside of the hot tea season with its Brew Over Ice offering. Another important new entrant in the K-Cup market is Starbuck's Tazo, which signed a partnership with GMCR in March 2011.

For more information, please visit or www.marketresearch.com or https://www.packagedfacts.com/Tea-Ready-Drink-6210935/

About Packaged Facts -- Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.