U.S. restaurant industry same-store sales set records in October, with operators reporting more optimism as margin outlooks for near term turn positive for first time in nine months, survey says

Nevin Barich

LOS ANGELES , December 5, 2011 (Industry Intelligence) – Nation’s Restaurant News reported on Dec. 2 that according its latest survey, restaurant industry same-store sales in the U.S. set records in October.

According to the survey, which was conducted in association with MillerPulse, an operator survey exclusive to Nation’s Restaurant News, restaurant operators reported more optimism as margin outlooks for the near term turned positive for the first time in nine months.

The survey reported an average industry same-store sales gain of 3%, compared with a 2.9% increase in September and a 3.7% increase from the year-ago period. According to the report, the latest result is the best two-year trend on record, up 6.8%.

The quick-service segment set two records in October. Same-store sales increased 3.9% compared with 2.9% in September. Also, a two-year increase of 7.3% for October was better than a 5.5% two-year increase for September.

Full-service restaurants showed a drop in October same-store sales when compared with September. However, the segment hit a record two-year sales trend with a 6.4% increase for October compared with a 5.1% increase for September.

The primary source of this article is Nation’s Restaurant News, New York, New York, on Dec. 2, 2011.

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