NewPage now offering its economy coated digital paper Brand Blazer Digital with higher brightness of 90, blue-white shade option

MIAMISBURG, Ohio , December 2, 2011 (press release) – NewPage Corporation announced today a significant upgrade in the appearance of its economy coated digital paper brand, Blazer Digital®, effective immediately. Blazer Digital is now a higher brightness of 90 and offers a pleasing blue-white shade for end use applications such as direct mail, brochures, flyers, postcards, books, magazines and catalogs.

Blazer Digital, a coated digital paper, offers a full range of weights in both a gloss and a new satin finish. The offering includes 80 lb./7 pt. & 100 lb./9 pt. gloss cover and 80 lb./9 pt. satin cover guaranteed for direct mail postal requirements. Blazer Digital products are manufactured in North America, are Lacey Act compliant and third-party chain-of-custody certified by the Forest Stewardship Council® (FSC), Sustainable Forestry Initiative® (SFI) and the Programme for the Endorsement of Forest Certification (PEFC) schemes.

Blazer Digital provides unparalleled performance on dry and liquid toner, production color laser printers and digital offset technologies. It is Xerox iGen guaranteed as well as HP Indigo certified and Kodak NexPress qualified by Rochester Institute of Technology.

“We have listened and responded to the digital market’s need for a brighter white economy coated digital paper. The combination of a great appearance, approval of equipment manufacturers and chain-of-custody certification provides buyers of Blazer Digital with confidence in its ability to perform and produce great printed results while also supporting responsible forest management,” stated Steve DeVoe, vice president, Marketing and Customer Service for NewPage.

About NewPage

NewPage is the leading producer of printing and specialty papers in North America with $3.6 billion in net sales for the year ended December 31, 2010. NewPage is headquartered in Miamisburg, Ohio, and owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota and Wisconsin. These mills have a total annual production capacity of approximately 3.5 million tons of paper.

The company’s product portfolio is the broadest in North America and includes coated, specialty, supercalendered and uncoated papers. These papers are used in commercial printing to create corporate collateral, magazines, catalogs, books, coupons, inserts and direct mail as well as in specialty paper applications including beverage bottle labels, food and medical packaging, pressure-sensitive labels and release liners. To learn more, visit

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.