Seventy-eight percent of U.S. families now purchase some organic foods, with 40% saying they are buying more organic products than a year ago, survey says

Nevin Barich

LOS ANGELES , December 2, 2011 (Industry Intelligence) – According to s consumer survey conduced in part by the Organic Trade Association (OTA), 78% of U.S. families now purchase some organic foods, MediaPost News reported Nov. 30.

The OTA’s survey summary did not specify the average frequency of organic food purchasing. However, it did state that 40% of families indicated they are buying more organic products than they were a year ago.

Forty-eight percent of parents surveyed said that their primary motivator for buying organic is their belief that organic products “are healthier for me and my children.”

Concern over the effects of pesticides, hormones and antibiotics on children, and the desire to avoid highly processed or artificial ingredients were other motivators for buying organic food, the survey said.

Seventy-two percent of parents reported being familiar with the USDA Organic seal, up from 65% in 2009.

The primary source of this article is MediaPost News, New York, New York, on Nov. 30, 2011.

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