Dabur India making Middle East push with recent acquisition of Turkish hair gel maker Hobi Kozmetik; hair gel category is fastest-growing category in hair grooming products industry

Michelle Rivera

LOS ANGELES , December 1, 2011 (Industry Intelligence) – India’s fourth largest consumer goods company Dabur India Ltd. is pushing to target Arab consumers in the Middle East, following its recent acquisition of Turkish hair gel maker Hobi Kozmetik, Gulf News reported Dec. 1.

"Just because Dabur's origins are in India, the notion is that we are going for the Indian consumer — it's not true," said Mohit Malhotra, CEO of Dabur International.

The hair gel category is one of the fastest-growing categories in the hair grooming products industry, according to the publication.

Malhotra said the most logical place for the company to expand was Turkey due in part to its population of 74 million.

"By acquiring Hobi, it gave us access to technology into a category — male grooming — where we were absent. Now we are going global with it,” Malhotra said, Gulf News reported.

The primary source of this article is Gulf News, Dubai, United Arab Emirates, on Dec. 1, 2011.

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