Iceland-based biotechnology company Sif Cosmetics' anti-aging Bioeffect EGF Serum listed in Vogue Germany's Most Striking Beauty Innovations of the Year in 2011

, December 1, 2011 (press release) – The Iceland-based biotechnology company, Sif Cosmetics, recently saw its anti-aging BIOEFFECT EGF SERUM listed in Vogue Germany’s Most Striking Beauty Innovations of the Year 2011.

“It has been great for us here at Sif Cosmetics to witness our unique product receive so much praise and attention in what is a fiercely competitive market,” explained Dr. Bjorn Orvar, Founder and CEO of Sif Cosmetics.

Orvar continued, “When designing the BIOEFFECT EGF SERUM, our mission was to develop a product that delivers real results – we set this scientific standard for all of our products and it is encouraging to receive recognition from such a respected publication as Vogue.”

The key ingredient in the anti-ageing serum is the human-like EGF (Epidermal Growth Factor) – a substance which occurs naturally in human skin and which has the ability to speed up the rate of cell turnover within the skin. Sif Cosmetics has innovatively been able to produce the EGF in DNA engineered barley seeds, making it more stable and active.

The BIOEFFECT EGF SERUM is available in distinguished cosmetic stores across Europe including for example Colette in Paris, La Rinascente in Milan, Boots in the UK, Parfumerie Delfi in Berlin, and Osswald in Zurich.

For further information about the BIOEFFECT EGF SERUM, visit

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