Lack of motivation and attention from European consumers prevents nutrition information labels from positively impacting food choices, but one way to change behavior would be to put such information on front of pack, researchers say
Nevin Barich
LOS ANGELES
,
December 1, 2011
(Industry Intelligence)
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European researchers say that lack of motivation and attention from consumers prevents nutrition information labels from positively impacting food choices, but one way to change this behavior would be to put such information on the front of the pack, FoodNavigator.com reported Nov. 30.
The researchers say that the most promising option for increasing consumers’ attention to the nutrition information on food labels would be to provide information on such nutrients and ingredients on the front of the pack in a consistent way.
Additionally, they said, adding a health logo could help, especially for consumers who are pressed for time.
Adding color coding such as traffic light labeling could increase consumer attention in certain situations, but the effects are not strong, the researchers said.
The primary source of this article is FoodNavigator.com, Montpellier, France, on Nov. 30, 2011.
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