European fruit, vegetable market sees 3.4% CAGR from 2006-2010, reaches revenues of US$152.3B in 2010, report says; market expected to grow at CAGR of 5.2% from 2010-2015

DUBLIN , November 30, 2011 (press release) – Research and Markets has announced the addition of the "Fruit & vegetables in Europe" report to their offering.


Fruit & vegetables in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Europe fruit & vegetables market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.


The fruit and vegetable market is taken to be the sale to consumers of fresh fruit and fresh vegetables, including potatoes. Processed and preserved fruit and vegetables, including juices, frozen and canned products, are excluded. Volumes are calculated from per capita availability and mid-year populations, where 'availability' denotes the quantities sold (or otherwise available) to consumers without regard to whether the produce is physically consumed or not. Any currency conversions included in this report have been calculated using constant 2010 annual average exchange rates.

The European fruit & vegetables market had total revenues of $152.3 billion in 2010, representing a compound annual growth rate (CAGR) of 3.4% for the period spanning 2006-2010.
Market consumption volumes increased with a CAGR of 0.3% between 2006 and 2010, to reach a total of 92.9 million tons in 2010.

The performance of the market is forecast to accelerate, with an anticipated CAGR of 5.2% for the five-year period 2010-2015.

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