Staples' business office products provider Quill.com partners with NBCUniversal to produce, distribute Dunder Mifflin paper brand from television show 'The Office'; reams of paper feature fictional company's logo, slogans
November 29, 2011
– Quill.com, a leading business to business office products provider, has partnered with NBCUniversal to produce and distribute Dunder Mifflin paper, bringing the signature product of "The Office" to actual offices nationwide. The deal was brokered by JTMG, the agency of record for NBC programming.
For the first time, consumers can purchase Dunder Mifflin-branded reams of paper bearing the company's logo and slogans, "Limitless paper in a paperless world" and "Quabity First." The paper is now available for purchase on Quill.com and through the NBC Online Store.
"We wanted to give our customers the opportunity to interact with one of entertainment's most popular office brands," said Mike Patriarca, President of Quill.com. "Dunder Mifflin is synonymous with paper and we are thrilled to bring 'The Office' to workplaces all over the country."
Quill.com is supporting the launch with marketing tactics Dunder Mifflin itself might employ, sending "The Office"/Dunder Mifflin wrapped "food trucks" to New York, Chicago and Los Angeles to engage fans and distribute free paper from December 13 - 15. Fans can also track the truck locations on Twitter via @DMPaperTruck.
"At first blush you may think this was obvious; licensing paper, to a paper company, but really it was quite ingenious," said Kim Niemi, Senior Vice President, NBCUniversal Television Consumer Products Group. "Now, the fans of 'The Office' can finally get the authentic paper that Dunder Mifflin sells every day."
"We are excited to bring genuine Dunder Mifflin paper to the marketplace," said Sergio Pereira, Chief Marketing Officer of Quill.com. "The new Dunder Mifflin paper connects emotionally with fans of 'The Office' and is priced affordably so that all businesses can use this fun and functional paper."
For more information or to purchase Dunder Mifflin paper, visit www.quill.com.
Founded in 1956 and headquartered in Lincolnshire, IL, Quill.com serves the needs of over a million small to medium sized businesses. As a premier business to business office products provider, Quill.com sells everything from paper and ink and toner to cleaning supplies and technology with 24-hour-a-day access to more than 65,000 business essentials. Introduced in 1996, Quill.com was one of the first successful Web sites launched in the office products industry and has been a wholly-owned subsidiary of Staples, Inc., since 1998.
Quill.com is committed to supporting breast cancer research. In addition to raising money during the month of October, they also offer a full assortment of pink products all year long, with a percentage of those product sales being donated to this cause. In the fight against Breast Cancer, Quill.com has raised more than $600,000 since 2006.
About NBCUniversal Television Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.
About Joy Tashjian Marketing Group, LLC
Joy Tashjian Marketing Group, LLC (JTMG) was formed in 1998 and is headed by company president Joy Tashjian. Recently awarded for "Retail Promotion of the Year" for their work on "Deal or No Deal", JTMG specializes in the development of television and film trademarks for retail consumer product programs. JTMG is agency of record for NBC Television and USA Network. Additionally, JTMG's represents Comcast for E! and G4 Channels as well as television programs on Fox, Cartoon Network and Disney Channel. JTMG represents Endemol for "Fear Factor," "Deal or No Deal," "Big Brother," "1 vs. 100," Alcon Entertainment and Warner Brothers for the theatrical film "Dolphin Tale," Breakthrough Films and Television for "Captain Flamingo", "Miss BG", "Atomic Betty", Fresh TV for "Total Drama Island" and Stoked", Magicbox, PPI for "Gogo's Crazybones."
About "The Office"
From Deedle-Dee Productions, Reveille and Universal Television comes the multi-award-winning comedy series "The Office," the hilarious documentary-style look into the humorous and sometimes poignant foolishness that plagues the world of 9-to-5 in the half-hour. A fly-on-the-wall "docu-reality" parody about modern American office life, "The Office" delves into the lives of the workers at Dunder Mifflin Sabre, a paper supply company in Scranton, Pennsylvania.
"The Office" is executive-produced by Ben Silverman, Greg Daniels, who developed the series for American audiences, Ricky Gervais, Stephen Merchant, Howard Klein, Paul Lieberstein and B.J. Novak.