Oat Cosmetics creates new natural hair care ingredient that retains hair color for 30 washes; peptides coat and penetrate the hair shaft in one application, resulting in increased strength, less breakage, virtually no build up

MORANGIS, France , November 29, 2011 (press release) – Oat Cosmetics has launched an Ecocert accredited CP Sweet Blue Lupin Peptide, which has been shown to retain hair colour-fastness for 30 washes and is equivalent in performance to many synthetic products.

In addition, tests show that the peptides coat and penetrate the hair shaft in one application, resulting in increased strength, less breakage through brushing and virtually no build up.

The 5% hydrolysed solution has been tested by TRI Princeton with a robust methodology which showed success even with notoriously fast-fading red dyes. The low odour, light coloured aqueous solution is ideal for hair care products requiring high levels of efficacy through natural ingredients.

For further information, sample requests and a suggested formulation using CP Sweet Blue Lupin Peptides, please refer to http://oat.co.uk/cosmetics/request/

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