BASF to present its new global market initiative Think Newtrition for first time in Europe at Food Ingredients Europe in Paris, Nov. 29-Dec. 1; innovations include new whipping agent based on sunflower oil
November 28, 2011
– Launch of New Market Initiative Think Newtrition™ in Europe
LCE Beverages: BASF Presents New Product Applications
Focus on Sustainability – Lecture on the BASF Initiative S.E.T.
BASF will present its new global market initiative Think Newtrition™ for the first time in Europe at the Food Ingredients Europe (FIE), set to take place in Paris from November 29 through December 1, 2011. At the FIE, Stand 3C13, BASF will show its expanded portfolio for human nutrition, featuring future-oriented concepts and solutions for food, beverages and dietary supplements.
The new market initiative Think Newtrition™ will further strengthen and expand BASF's position as a market-oriented and innovative partner in the food and dietary supplement market segments. "With Think Newtrition™ we're starting a sustainable and continually expanding open dialog with market experts and opinion leaders to define the unmet needs of producers, retailers and consumers of future nutrition," says Ed Gallagher, Vice President Human Nutrition Europe. "This means we're offering a future-focused approach to customers who are striving to enhance their products and add health appeals and well-being benefits to their brands," he continues. In the upcoming months BASF will be presenting Think Newtrition™ to market participants and customers at trade shows and events around the world, inviting them to join in the dialog.
New Whipping Agent Based on Sunflower Oil
The new BASF whipping agent Lamequick® Sun 40 based on sunflower oil is the healthier alternative to conventional whipping agents for desserts and baked goods with cream fillings. Its monounsaturated and polyunsaturated fatty acids make Lamequick® ideal for manufacturers interested in bringing products with improved nutritional value to market. Lamequick® generates very high volumes even at low doses and thus offers manufacturers and consumers the same quality as conventional whipping agents. Desserts such as mousses and cream pies made with Lamequick® have the same great taste of conventional products while at the same time reducing the intake of saturated fats.
LCE – BASF's New Alternative to ACE Beverages
ACE drinks – beverages rich in provitamin A and vitamins C and E – can be found today in any supermarket. LCE beverages are the new alternative. The carotenoid lycopene from BASF is more than just an ingredient for an innovative product: As an antioxidant lycopene, which is among other things responsible for the color of tomatoes, watermelons and grapefruits, helps protect human cells by reducing the harmful effects of free oxygen radicals. Instead of the familiar orange color of an ACE drink, lycopene gives LCE beverages a reddish color, in line with current consumer trends. BASF markets nature-identical lycopene under the name Lycovit®. BASF offers Lycovit® CWD/S as a lycopene formulation developed especially for application in beverages and foodstuffs. This formulation is well suited for use in soft drinks, sport drinks, vitamin juices and fruit juices, among other things.
Lecture on S.E.T. – The Path to More Sustainable Nutrition
On Wednesday, November 30 at 9:00 a.m. Dr. Christoph Günther, Head of European ac tivities for the global BASF initiative S.E.T., will speak on sustainability in the food industry. S.E.T. is an initiative launched by BASF to support customers in sustainability management at their own companies, as well as in the food value chain as a whole. The objective is to offer the consumer products whose sustainability constantly improves, step by step. In his lecture "New Sustainability Innovations: S.E.T. – The Way to More Sustainable Food" Günther deals among other things with the topic of "product optimization" within the framework established by society. Using eco-efficiency analyses, an instrument developed by BASF, important sustainability factors can be identified in the nutrition chain. Furthermore, the topic of traceability in the food industry throughout the entire product lifecycle will also be presented.
About Nutrition & Health
BASF's Nutrition & Health division develops, produces and markets a comprehensive range of products and services from the Pharmaceuticals, Aroma Chemicals, Human Nutrition and Animal Nutrition industries. The division addresses customer needs and enhances their consumers' well-being and quality of life. The division provides the Pharmaceutical industry with active ingredients such as caffeine and ibuprofen, as well as excipients and customized synthesis services. Nutrition & Health produces Aroma Chemicals such as citral and geraniol for the Flavor and Fragrance industry. Important Human Nutrition products are vitamins and carotenoids, plant sterols, emulsifiers and omega-3 fatty acids. Its feed additives such as vitamins, carotenoids and enzymes make Nutrition & Health a worldwide leader for the Animal Nutrition market.
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com or in the Social Media Newsroom at newsroom.basf.com.