Amazon.com says it sold four times as many Kindle e-readers on Black Friday this year compared with last year, with US$199 Kindle Fire tablet the hottest seller on company's website

Cindy Allen

Cindy Allen

SEATTLE , November 28, 2011 () – Four times as many Kindle e-readers were bought on Black Friday this year compared with last, according to Amazon.com, with the new $199 Kindle Fire still the hottest-selling product on the company's web site since it came out eight weeks ago.

The online retailer has seen customers buy multiple Kindles, with people likely buying one device for themselves and another as a gift, said, said David Limp, vice president of Amazon Kindle.

Amazon.com also sells a $79 Kindle e-reader, the $99 Kindle Touch and the $149 Kindle Touch 3G.

Kindle products are also sold at more than 16,000 U.S. retail locations. The Kindle Fire was the best-selling tablet in Target stores Friday, according to Nik Nayar, vice president of merchandising at Target Corp.

Shoppers spent $11.4 billion at retail stores and malls on Friday, up nearly $1 billion from last year, according to a report from ShopperTrak on Saturday. It was the largest amount ever spent on the day that marks the beginning of the holiday shopping season, and the biggest year-over-year increase since 2007. Chicago-based ShopperTrak gathers data from 25,000 outlets across the U.S., including individual stores and shopping centers.

Amazon.com Inc. is based in Seattle. Company shares jumped 3.5 percent in premarket trading Monday.

AS-image © 2024 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.