says it sold four times as many Kindle e-readers on Black Friday this year compared with last year, with US$199 Kindle Fire tablet the hottest seller on company's website

SEATTLE , November 28, 2011 () – Four times as many Kindle e-readers were bought on Black Friday this year compared with last, according to, with the new $199 Kindle Fire still the hottest-selling product on the company's web site since it came out eight weeks ago.

The online retailer has seen customers buy multiple Kindles, with people likely buying one device for themselves and another as a gift, said, said David Limp, vice president of Amazon Kindle. also sells a $79 Kindle e-reader, the $99 Kindle Touch and the $149 Kindle Touch 3G.

Kindle products are also sold at more than 16,000 U.S. retail locations. The Kindle Fire was the best-selling tablet in Target stores Friday, according to Nik Nayar, vice president of merchandising at Target Corp.

Shoppers spent $11.4 billion at retail stores and malls on Friday, up nearly $1 billion from last year, according to a report from ShopperTrak on Saturday. It was the largest amount ever spent on the day that marks the beginning of the holiday shopping season, and the biggest year-over-year increase since 2007. Chicago-based ShopperTrak gathers data from 25,000 outlets across the U.S., including individual stores and shopping centers. Inc. is based in Seattle. Company shares jumped 3.5 percent in premarket trading Monday.

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