Diageo's Kenyan unit to introduce new brand of its Tusker beer, start canning its non-malt drink in the country, says unit CEO
Nevin Barich
LOS ANGELES
,
November 28, 2011
(Industry Intelligence)
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The CEO of Diageo’s Plc’s Kenyan unit said that the company plans to introduce a new brand of its Tusker beer and will start canning its non-malt drink in the country, Bloomberg reported Nov. 26.
Seni Adetu, CEO of East African Breweries Ltd., said that the company will introduce Tusker Lite and start a new line to can its non-malt drink Alvaro. The moves, Adetu said, are expected to improve Diageo’s top-line growth.
The primary source of this article is Bloomberg, New York, New York, on Nov. 26, 2011.
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