Dabur India launches Dabur Almond Hair Oil that keeps hair 100% damage free, has twice the amount of vitamin E compared to other hair oils, is only product in almond hair category that contains almond protein

Michelle Rivera

MUMBAI , November 25, 2011 (press release) – Tired of hair oils that promise nourished, healthy hair, but don't deliver on that promise? Well, your bad hair days are now a thing of the past. Now, get ready to give your crowning glory oodles of style, appeal and nourishment with Dabur's latest natural wonder -- Dabur Almond Hair Oil.

India's leading natural beauty care company, Dabur India Ltd, today launched Dabur Almond Hair Oil, a one-of-its-kind product that offers superior nourishment for 100% damage-free hair. Dabur also announced the signing of bollywood cine star Minissha Lamba as the brand ambassador for Dabur Almond Hair Oil.

"Driven by its core philosophy of offering exceptional products that are natural and full of wholesome goodness, contributing to the well-being & beauty of our consumers, Dabur has combined the goodness of nature and scientific research to introduce Dabur Almond Hair Oil. Our product offers superior nourishment keeping hair 100% damage free. It has twice the amount of Vitamin E as compared to well known almond hair oils and Almond Protein, vital nutrients known for hair health. Dabur Almond Hair Oil is, in fact, the only product in the almond hair oil category with Almond Protein," said Ms Minoo Phakey, Marketing Head-Hair Oils, Dabur India Ltd.

Speaking about her association with Dabur Almond Hair Oil, Minissha Lamba said, "Being in the cine business, my hair goes through a lot of styling, chemical treatment etc on a daily basis. So I needed a hair oil that would nourish my hair from within and make it stronger. I have used Dabur Almond Hair Oil and I am happy to state that this product helps me take care of my hair, making it strong, soft and shiny keeping it 100% damage free. Dabur Almond Hair Oil is rich in vitamin E and almond protein, which is very essential in making one's hair stronger and I prefer to get regular 'champi' with Dabur Almond Hair Oil."

"Hair oil is an integral part of traditional Indian lifestyle, and generations of women have relied on the natural benefits of oil to keep their hair strong and healthy. Extensive consumer research has shown that Dabur Almond Hair Oil keeps hair silky strong and 100% damage free. The oil penetrates deep into the hair instantly, providing intensive care without leaving a greasy feel. We are confident that Dabur Almond Hair Oil will become the most preferred hair nourishment product in a very short time," Ms Phakey added.

Dabur Almond Hair Oil has been introduced in three SKUs of 50ml plus 20% extra (Rs 25); 100ml+25% extra (Rs 46) and 200ml plus 25% extra (Rs 85). A new campaign for Dabur Almond Hair Oil, featuring Minissha Lamba is also being launched shortly.

About Dabur India Ltd

Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for skin care.

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