U.K.-based natural beauty brand Maison dAnu partners with celebrity colorist James Foward to create comprehensive color-specific styling, hair care range, featuring 18 products
November 21, 2011
– Innovative natural beauty brand Maison dAnu has joined forces with celebrity colourist James Foward to create a comprehensive colour specific styling and hair care range.
James' passion for beautiful and vibrant colour goes far beyond the salon chair. He says: "The key to colour longevity is totally dependent on the daily products used to style the hair. The wrong choice can ruin even the most talented colourists work. Good hair care products need to enhance and maintain the lustre and overall condition of colour treated hair, not just in the short term but over time.
As we all know colour treated hair is more porous and fragile and therefore choosing shampoos and styling products that are specifically formulated to redress these issues are imperative. It is for this particular reason that we avoided using certain sulphates, parabens and sodium chloride in our formulas. Instead we were careful to only use ingredients that have an inherent synergistic affinity to one another." http://www.maisondanu.co.uk/hair-collection/james-foward-for...
All the products are in keeping with the Maison dAnu philosophy of creating functional products manufactured with clean technology and proven scientific efficacy whilst maintaining a natural and ethical focus.
There are a total of 18 sumptuous products in this range, all of which can be purchased via the Maison dAnu website http://www.maisondanu.co.uk Each product has been developed in order to create a first-of a kind, "capsule hair range" one that will allow you to create any look, feel, texture you desire season after season whilst treating your tresses right!