Walgreens launches no-name line of household products, select foods as store undergoes major store-brand consolidation; company seeks to double its US$4B private-label sales in next seven years

LOS ANGELES , November 21, 2011 () – Walgreen Co. has announced the launch of a no-name line of household products and select foods, as store undergoes major store-brand consolidation, Supermarket News reported Nov. 14.

The brand will be known simply by a smiling sun graphic and will be priced at Walgreens’ starting price point, according to Laura Sturdevant, director of product development, private brands.

The company is conducting an overhaul of its brands, while it seeks to double its US$4 billion private-label sales in the next seven years.

The primary source of this article is Supermarket News, New York, New York, on Nov. 14, 2011.

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