K-C launches new portable KIMTECH Touchscreen Cleaning Wipes for smart phones, iPads, tablets, e-books; wipes are dry, reusable, made of disposable microfiber

Michelle Rivera

PHILADELPHIA , November 17, 2011 (press release) – With the holiday season upon us, touchscreen devices will once again be on many wish lists. As more people buy smartphones, iPads, Kindles, tablets and e-books, they'll all be facing the same problem – what to do about the fingerprints, smudges, grease and dust that will soon be covering the screens of these shiny new gadgets.

A new product offers a convenient, portable solution to this problem and, at $3.00 or less, is also a great stocking stuffer or holiday gift. KIMTECH* Touchscreen Cleaning Wipes are dry, reusable, disposable microfiber wipes that are ideal for on-the-go use. In addition, the wipes:

* Easily remove fingerprints, makeup and skin oil and grease
* Won't scratch glass surfaces
* Are virtually lint-free
* Wipe clean and streak-free, without the use of chemicals
* Come in a convenient two-pack for pocket, purse or briefcase
* Are available in re-sealable pouches, to keep wipes clean

"Anyone who uses touchscreen devices knows how easily the surfaces get dirty and smudged, and wiping them with a T-shirt, pant leg, tissues or your fingers are not safe or effective ways to clean these," said Charlotte Ciccone, a marketing specialist for the Kimberly-Clark Home Professional Business. "KIMTECH* Touchscreen Cleaning Wipes are an easy-to-use solution, plus they're small enough to store with your mobile device – in a pocket, purse or backpack – for a clean screen wherever you go."

KIMTECH* Touchscreen Cleaning Wipes are available at Dollar General stores in two-packs, with 10 wipes per pack, for a suggested retail price of $3.00, and online at Amazon.com in three-packs, with 20 wipers per pack, for a suggested retail price of $7.49. They can also be found at the check-out counters of select grocery and discount store locations. For more information, visit http://www.kcdiy.com/touchscreen/.

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share positions in more than 80 countries.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.