Nail and beauty care products company Pacific World launches SensatioNail Invincible Gel Polish under its Nailene brand; polish provides consumers up to two weeks of damage-proof wear, with no chipping, smudging, breaking

Michelle Rivera

LAKE FOREST, California , November 17, 2011 (press release) – Pacific World Corporation, the leading innovator and supplier of nail and beauty care products worldwide, announces the launch of SensatioNail™ Invincible Gel Polish under its acclaimed Nailene® brand. At the forefront of innovation, SensatioNail is a premium collection of at-home gel polish products that will provide users with up to two weeks of dazzling, damage-proof wear. With the resilient benefits of salon gel services—no chipping, no smudging, no breaking—in a do-it-yourself format, SensatioNail is a high performance, time saving and cost effective alternative.

"The overall nail care category has seen significant growth over the past year. As consumer focus and purchasing behavior has shifted to at-home, DIY products, we are thrilled to bring such an innovative product line to the market place," says Marwan Zreik, SensatioNail Vice President of Marketing and Research & Development. "SensatioNail is the answer to multiple consumer and category demands, and never before has a gel product collection of this quality been available outside of the salon space," adds Zreik.

SensatioNail will debut at the end of November at mass retailers with the launch of the SensatioNail Starter Kit, a powerful and compact system that is complete with all of the tools needed to achieve salon-quality results. The brand's patented polymer technology allows the polish to glide on smoothly, while the compact PRO 3060 LED Lamp harnesses LED light technology to flash harden SensatioNail gel polish to a radiant finish, with zero dry time. The brand will follow up the launch with a complete collection roll-out in January 2012, including the release of 12 fashion forward SensatioNail Invincible Gel Polish colors in both solid and shimmering finishes. The polish formula is free from Formaldehyde, Toluene and Dibutyl Pthalate.

SensatioNail Creative Director, Clara Lee, says, "At SensatioNail we don't want the gel manicure experience to be limited to the salon. After conducting multi-city focus groups to truly understand the needs and wants of our target demographic—including frequent and non-polish users—we invested in quality and innovation to bring women an affordable luxury that is relevant not only to their beauty routines, but to their lifestyles."

In addition, SensatioNail is committed to generating a strong digital presence. The brand's website, Facebook and Twitter pages went live on November 14th, and will be informational hubs to communicate with consumers across multi-media platforms. SensatioNail will provide an engaging experience for fans in an ongoing conversation about nail care tips, tricks and trends. This includes a library of instructional videos for various gel polish techniques that consumers can access through the web, or using a smart phone to scan QR codes located on all product packaging.

SensatioNail is available at Walmart and select CVS locations nationwide, and suggested product prices will range from $12.00-$60.00. For more information visit the brand at Facebook.com/SensatioNail, or on Twitter @SensatioNail.

ABOUT SENSATIONAIL

SensatioNail™ is the leading at-home gel manicure system. From the makers of Nailene®, an innovator and leader in the artificial and natural nail care categories, SensatioNail™ LED technology and proprietary gel formula provides women with salon-quality results that are easy to use and affordable for everyday wear. The full product line is distributed in the United States at mass and drug retailers nationwide. The SensatioNail™ brand is owned and developed by Pacific World Corporation, located in Lake Forest, California. For more information, visit www.sensatioNailgel.com

ABOUT PACIFIC WORLD CORPORATION

Pacific World Corporation is a leading innovator and supplier of proprietary nail and beauty care products to the food, drug, mass and value retail channels worldwide. The company was founded in 1973 by Robert Leathers and entered the nail care market with the Nailene brand in 1983. In 1995, Pacific World expanded its business to include international markets. In 2002, Pacific World signed a license agreement with Revlon for the Artificial Nail business. A year later, this license agreement was expanded to include Revlon-branded false eyelashes.

The series of four acquisitions/mergers in the last six years started in February of 2005, when Pacific World acquired Fing'rs US and was followed by Woodward Laboratories in January, 2010, Fing'rs Europe in June 2011, and now the merger with The W.E. Bassett Company. Additionally, Pacific World launched geoGiRL Cosmetics in February of 2011 and has been the exclusive marketing/sales distributor of Bio-Oil in the United States since 2007. Pacific World currently markets 1,181 products across six key product lines in more than 81,000 retail locations worldwide.

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