Omnicom acquires women's marketing agency Marina Maher Communications to expand its knowledge of female consumers, drive brand growth on global assignments
November 16, 2011
– Omnicom Group Inc. (NYSE-OMC) announced today that it has acquired Marina Maher Communications (MMC), the preeminent public relations agency in marketing to women.
The acquisition of MMC will allow the agency to leverage its deep knowledge of female consumers to drive brand growth on global assignments and provide clients with seamless access to 360-degree marketing expertise.
Founded in 1983 by CEO Marina Maher, MMC is widely recognized for its expertise in brand building for consumer products, food & beverage companies, as well as prescription and OTC drugs on behalf of Fortune 500 companies. The agency has received many industry awards, including Creative Agency of the Year and Consumer Agency of the Year, as well as Best Place to Work in PR by The Holmes Report and PR News. It also has been honored for more than 100 brand campaigns with awards from Silver Anvil, PR News, Big Apple and SABRE, including the first ever global SABRE for marketing to women. Last month, MMC received the Procter & Gamble Business Partner Excellence award for the second year in a row; the award recognizes companies performing at consistently high levels within P&G's internal performance management system.
"I look forward to working with Marina and her team. They understand the importance of integration, and are equal partners with advertising, relationship marketing and all of the disciplines. MMC's experience crafting brand strategy and positioning from the earliest stages of product introduction and deep understanding of consumers make them an integral part of the process," Omnicom Group President and CEO John Wren said.
Maher, who will continue in her current position, said, "We are delighted to join Omnicom, one of the largest and most respected holding companies in the world, because it shares our commitment to people, culture and creativity. MMC will continue to focus on delivering exceptional service, innovative work and global reach to our clients, all of which can only be enhanced by joining Omnicom."
MMC will become an operating unit of Omnicom's Diversified Agency Services (DAS) division and will continue to function as an independent business with headquarters in New York.
Thomas L. Harrison, Chairman and CEO of Omnicom's Diversified Agency Services unit, noted, "We have been impressed by Marina and her team's strategic role in the marketing of clients' brands and their approach to client service. MMC is a constant innovator and has played a strategic role in establishing such iconic brands as COVERGIRL, U by Kotex* and Head & Shoulders. At the same time, it has pioneered the development of brand communities around such sensitive women's health issues as contraception, infertility, and bone health."
About Marina Maher Communications
Marina Maher Communications (MMC) is the preeminent expert in marketing to women. The agency uses proprietary, data-driven methodology to develop fresh insights about women and leverages our deep relationships with influencers to motivate women to act. Based in New York, MMC creates award-winning communications programs for consumer, health and well-being and food and beverage companies. MMC has been named a Best Place to Work by The Holmes Report and a Top Place to Work in PR by PR News. MMC is a part of Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC). For more information, visit www.mahercomm.com.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.