North American market for natural and organic personal care products sees sales surpass US$5B after stagnant market growth in 2009, as consumer demand grows for 'chemically-clean' cosmetics, toiletries, research finds
Michelle Rivera
DUBLIN
,
November 16, 2011
(press release)
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Research and Markets has announced the addition of the "The North American Market for Natural & Organic Personal Care Products - 2nd Edition" report to their offering.
“The North American Market for Natural & Organic Personal Care Products - 2nd Edition”
North American Market for Natural & Organic Personal Care Products - Market Growth Rates Recovering, However Fragmentation Increasing
The North American market for natural & organic personal care products is recovering from the financial crisis, with sales exceeding US $5 billion for the first time last year. Market growth stagnated in 2009, however healthy growth rates are resuming once again as consumer demand for 'chemically-clean' cosmetics and toiletries strengthens.
The major drivers of market growth are widening distribution and new product launches. Penetration of natural & organic personal care products is increasing in supermarkets, drugstores, mass merchandisers and club stores. New product launches are having a positive impact by making natural products more accessible and visible to consumers. Retailer private labels are expected to show a large rise in market share in the coming years. Private label products are popular as they offer natural personal care products at affordable prices.
The supply-side for natural personal care products is becoming increasingly fragmented. Over 600 brands are present in the North American market, however very few have significant market share. A two-tier market has developed, whereby large brands are occupying the first tier and small-medium size firms are in the second tier. The gap between the tiers is widening as large brands - such as Burt's Bees and Bare Escentuals - receive capital inflows to expand market share.
Organic Monitor forecasts the market share of natural & organic products to approach 10% of personal care product sales in the coming years.
The edition of this report analyses the US and Canadian markets for natural & organic personal care products, which is segmented by product category:
* Natural & organic skin care products
* Natural & organic hair care products
* Natural & organic oral care products
* Natural & organic cosmetics
* Natural & organic deodorants
* Other natural & organic personal care products
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