Do-it-yourself hair coloring market bridges gap between salon treatments and over the counter products, according to UK-based beauty brand Tints of Nature; market for hair colorants will grow to almost US$1.5B in 2012: Datamonitor

Michelle Rivera

PALO ALTO, California , November 16, 2011 (press release) – For the first time, consumers can DIY with their hair color with confidence and still achieve beautiful color and shine, without the pricey salon visits. UK based Tints of Nature brand is the first at home professional, salon grade formula of permanent hair colors, derived using a natural soy base. Made with wholesome natural and organic ingredients that work to condition hair while coloring it, the innovative formula mitigates the damage and health risks typically associated with coloring hair. Tints of Nature's full spectrum of 24 permanent colors and color nourishing shampoos and conditioning products are now available nationwide at Whole Foods Market stores and select specialty natural grocers.

According to independent market analyst, © Datamonitor's recent study, The Future of Hair Care, "Consumers are increasingly conscious of the link between outer beauty and inner health." Datamonitor projects the market for hair colorants will grow to almost $1.5 billion in 2012. However, the availability of "natural" brands in the hair channel has been slow to keep up with increasing consumer awareness and with demand for beauty products made with effective, and less harmful ingredients. "We tested Tints of Nature in the US market just a few years ago in select regions," according to Basil Moutsopoulos, director of sales and marketing Tints of Nature Americas. "We have seen demand grow very quickly across all US markets including not only New York and LA but also the Midwest and Southern cities."

Coloring hair has become a more complicated decision given both economic and environmental health concerns. When it comes to hair, most women will tell you, there is little doubt that vanity will rule the day. In an informal beauty trends survey, "The Economy Isn't Pretty But I Still Look Fabulous," college women (ages 18-24) and working women/moms (ages 25-45), found that the economic downturn had altered some beauty routines, these include visiting the salon less often, and doing some salon services at home such as manicures and pedicures. However, when asked about hair care and color, respondents overwhelmingly said a good hair day was the most important factor in feeling confident.

Maintaining consistent color is a pricey habit, as hair grows on average one inch every 4-6 weeks. Salon color visits cost well over $100.00 in most major cities, resulting in precious time and money spent during a period of ongoing economic strain. Up to now, most women have been willing to budget for salon visits, but the continuing spiral of economics has driven many consumers to re-evaluate their financial decisions more ruthlessly. With Tints of Nature, consumers now have a choice between pricey salon visits and over the counter ammonia-based hair color that may be harmful to your health.

Find out more about Tints of Nature US and its focus on the latest innovations in gentle, effective, earth friendly hair coloring methods. As a global beauty brand, Tints of Nature recognizes that each country has specific haircare needs and cultural perspective. New to the US market, Tints of Nature has launched several channels to communicate direct to its US consumer: facebook.com/tintsofnatureUS, twitter.com/tintsofnatureUS and tintsofnature.us.

About Us
Tints of Nature is the only professional, salon-grade hair color and care line formulated with select natural and certified organic ingredients available for purchase outside of salons. Created for home use with salon quality results, Tints offers a comprehensive line of gentle and effective hair care, including permanent, shampoos and conditioners. All Tints of Nature formulas are developed and manufactured in house, ensuring ongoing innovation and enabling quality control for all products under the Tints of Nature label. The original formula for Tints of Nature was launched by Herb UK in London in 1999. Today, Tints of Nature is a recognized global beauty brand, available in 38 countries. Although, Tints of Nature is a recognized global beauty brand, it is new to the US market. Tints of Nature is now available nationwide at premium, specialty retailers and in all Whole Foods Market regions.

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