U.K.'s GreenBottle aims to sell world's first paper bottle of wine in Britain as early as 2012, says product is modeled after its milk container, which uses paper outer shell, detachable thin plastic lining
November 15, 2011
– The GreenBottle, which combines a paper outer shell with a detachable thin plastic lining, could be used for wine packaging in the U.K. as early as next year, according to its inventor, reported the U.K. Press Association (UKPA) on Nov. 13.
The Woodbridge, England-based company, which has the same name as its bottle, is in talks with supermarkets and wine producers about carrying it, said Martin Myerscough, inventor of the design.
Since the GreenBottle was introduced for packaging milk earlier this year, it has sold 100,000 units, UKPA reported.
Shoppers will choose a paper bottle over a plastic one “every time,” said Myerscough, who is from Suffolk, England, adding that the aim is to repeat the success of the GreenBottle’s milk container with one for wine.
The bottle’s outer casing, which can be easily ripped away from the plastic liner, is recyclable and compostable, he said.
Plastic bottle waste is a growing problem in Britain, where about 15 million bottles a day are used and mostly end up in a landfill, reported UKPA.
The primary source of this article is the U.K. Press Association (UKPA), London, England, on Nov. 13, 2011.