Netflix redesigns its interface for Android-powered tablets to coincide with Amazon Kindle Fire, Barnes & Noble Nook tablet shipments; Netflix says it has seen a threefold increase in how long Netflix members watch on their tablets over last 12 months
LOS GATOS, California
November 15, 2011
– Coinciding with the first shipments of the Amazon Kindle Fire and Barnes & Noble NOOK Tablet(TM), Netflix, Inc. NFLX +0.28% today unveiled a new interface for Android-powered tablets that makes browsing and instantly watching unlimited TV shows and movies streaming from Netflix better than ever. The redesigned Netflix experience is much more immersive and provides more focus on the growing Netflix catalog by displaying twice as many titles than the previous interface. In addition, through optimization for touch-enabled tablets, Netflix members can swipe through multiple rows of titles with larger artwork. As a result, it is now much easier to discover and instantly watch movies and TV shows on Android tablets.
"In the last 12 months we have seen a threefold increase in how long Netflix members are watching on their tablets," said Neil Hunt, chief product officer at Netflix. "We're happy to debut a new user experience coinciding with the release of the next generation of devices from industry leaders. The new Netflix interface offers a significant improvement in browsing and searching for TV shows and movies to instantly watch."
Netflix members can enjoy Netflix on their tablets by installing the latest version of the Netflix app, available as a free download in the Android Market(TM) and respective application download stores for other Android-powered tablets such as the Kindle Fire and NOOK Tablet. The new tablet experience should be available for members with iPads in a few weeks.
Netflix offers convenience and value with a broad selection of Hollywood, international and local movies and TV series. Netflix has revolutionized entertainment by giving people a choice to enjoy what they want to watch, when they want to watch it, and for a low monthly price over a wide-range of Internet-connected devices.
More details on the devices that support Netflix are available at: http://www.netflix.com/NetflixReadyDevices
With more than 20 million streaming members in the United States, Canada and Latin America, Netflix, Inc. [Nasdaq: NFLX] is the world's leading Internet subscription service for enjoying movies and TV shows. For about US$7.99 a month, Netflix members can instantly watch unlimited movies and TV episodes streaming over the Internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 consoles; an array of Blu-ray disc players, Internet-connected TVs, home theater systems, digital video recorders and Internet video players; Apple iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 700 devices that stream from Netflix are available. For additional information, visit http://www.netflix.com . Follow Netflix on Facebook and Twitter.