American Chemistry Council sponsored initiative Plastics Make it Possible launches recycling game application Bin It! to promote U.S. recycling

Kendall Sinclair

WASHINGTON , November 14, 2011 (press release) – A new app hopes to create an obsession out of tossing plastic packaging into virtual - and real world - recycling bins.

To encourage more plastics recycling, Plastics Make it Possible®, an initiative sponsored by the plastics industries of the American Chemistry Council, has launched Bin It!, a fun and addictive new game that actually challenges people to recycle. Bin It! players toss plastic bottles into various recycling bins in the face of distracting animals, flashing cameras and tricky breezes. The game then converts the player's successful tosses into the number of recycled t-shirts, sweaters and sleeping bags that can be made from recycled plastics.

The Bin It! app was launched to coincide with America Recycles Day on November 15, the only nationally recognized day dedicated to promoting recycling in the U.S.

"While the Bin It! player aims to toss plastic bottles into recycling bins, our aim is to get everybody hooked on plastics recycling," said Steve Russell, vice president, Plastics Division of the American Chemistry Council. "We're always looking for creative ways to increase recycling awareness and participation, not only on America Recycles Day but every day. We hope people play Bin It! and then remember to "bin it" at home, on the road, at the office, at ball games ... everywhere."

Ninety-four percent of Americans have access to a plastics recycling program. While the Bin It! app uses plastic bottles, many communities also allow residents to "bin it" with other plastic containers such as yogurt cups and butter tubs. In addition, many grocery and retail chains - more than 12,000 locations nationwide - now offer bins to collect plastic bags and wraps for recycling.

Plastics recycling is on the rise, and demand for recycled plastics is growing. Bin It! is designed not only for gaming fun but to encourage more people to recycle plastic bottles, containers and bags.

The Bin It! recycling game can be downloaded on the iPhone, iPod and iPad through the iTunes App Store. For more information on plastics recycling and America Recycles Day, visit www.plasticsmakeitpossible.com/recycle .


About Plastics Make it Possible®: Plastics Make it Possible® highlights the many ways plastics inspire innovations that improve our lives, solve big problems and help us design a safer, more promising future. This initiative is sponsored by the plastics industries of the American Chemistry Council . For more information, visit www.plasticsmakeitpossible.com , check out our Facebook page and follow us @plasticpossible on twitter at www.twitter.com/plasticpossible .

http://www.americanchemistry.com

The American Chemistry Council (ACC) represents the leading companies engaged in the business of chemistry. ACC members apply the science of chemistry to make innovative products and services that make people's lives better, healthier and safer. ACC is committed to improved environmental, health and safety performance through Responsible Care®, common sense advocacy designed to address major public policy issues, and health and environmental research and product testing. The business of chemistry is a $720 billion enterprise and a key element of the nation's economy. It is one of the nation's largest exporters, accounting for ten cents out of every dollar in U.S. exports. Chemistry companies are among the largest investors in research and development. Safety and security have always been primary concerns of ACC members, and they have intensified their efforts, working closely with government agencies to improve security and to defend against any threat to the nation's critical infrastructure.

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