Yellow Pages Directory Inc.'s online directory Yellow Pages Goes Green launches new coupon feature to its U.S. business directory

Kendall Sinclair

EAST NORTHPORT, New York , November 14, 2011 (press release) – As oil prices keep rising, more and more people everywhere are looking for practical ways to save, conserve and do more with less, online directory Yellow Pages Goes Green, owned by Yellow Pages Directory, Inc., has been doing its part by providing consumers with an earth-friendly alternative to bulky, wasteful, landfill-clogging yellow pages books while helping people find out how to opt-out of print. The service continues to find new ways to help consumers save with the addition of a new innovative coupon feature.

The web site, which is available at www.yellowpagesgoesgreen.org, provides a simple and easy to use national directory of businesses in the United States. The service provides maps, business contact details, directions and allows searchers to rate and leave comments on business listings to help other users make good decisions when it comes to doing business with a new company. Beyond these general features a social like element has also been added to the site allowing users to 'like', 'thumbs up' or 'thumbs down' a review which helped them make a decision. Reviews are then ranked by these votes.

As one of the original online registries specifically devoted to facilitating opt-outs from the receipt of paper phone directories while educating consumers about free and easy alternatives, Yellow Pages Goes Green mission is to promote the green movement by providing consumers with both easily-referenced local business listings and a surefire way to remove their households from the onslaught of the roughly 540 million yellow pages books that are printed and delivered annually in the United States.

The U.S. Environmental Protection Agency has estimated that 840,000 tons of telephone books entered the waste stream in 2008, the most recent year for which figures are available. As an efficient, easy-to-use alternative to paper yellow books, Yellow Pages Goes Green is committed to doing its part by continuing to promote the conservation of resources and the preservation of our environment.

"Today, more than ever, people want to be environmentally responsible," says Michael Keegan, CEO of Yellow Pages Goes Green. "As more consumers use our service and tell their local yellow pages suppliers to stop delivering printed books, we all move closer to our goal of keeping this planet green."

Yellow Pages Directory Inc., offers an environmentally-friendly web-based alternative to paper telephone directories while providing a simple and convenient mechanism for customers to opt-out from printed yellow books. The web site has been instrumental in promoting opt-out awareness across the United States over the past several years. Yellow Pages Directory Inc. has also taken steps to reduce its own impact on the environment through the use of the most up-to-date and energy-efficient web-hosting services available.

For more information please visit www.yellowpagesgoesgreen.org

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.