Coca-Cola plans to invest US$2B in India in five years to 2017, equaling the amount it has spent in the country over the past 18 years; company to expand its Indian presence in non-alcoholic, ready-to-drink market
November 14, 2011
– Coca-Cola Co. plans to invest US$2 billion in India in five years to 2017, which would equal what the world’s largest soft-drink maker has spent in the country over the past 18 years, Reuters reported Nov. 14.
According to a company statement, Coca-Cola India and its bottling partners plan to invest in consumer marketing and brand building, expansion of distribution and cold drink equipment placement and development of manufacturing capacity.
According to the statement, Coca-Cola currently employs about 25,000 people in India.
The primary source of this article is Reuters, London, England, on Nov. 14, 2011.