Social marketing ads will bring in US$2.74B from U.S. marketers this year; by 2013, social marketing spending expected to rise to $4.81B, making up nearly 12% of all online advertising, according to eMarketer report

Yohana Valdez

Los Angeles , November 13, 2011 (Industry Intelligence) – Social marketing ads are expected to bring in US$2.74B from U.S. marketers this year. By 2013, social marketing spending is expected to rise to $4.81 billion, making up nearly 12% of all online advertising, according to eMarketer report, Internet Retailer reported Nov. 9.

The biggest ads seller is Facebook, which will see $2.01 billion in ad revenue this year, a leap of 66.1% from $1.21 billion a year ago. In another year, it will have grown another 67.2% to $3.36 billion.

In a move to capitalize on the rise in ad spending, last month Twitter enhanced its paid ad service, Promoted Tweets, allowing marketers to identify shoppers who aren’t already looking for or following particular brands.

The primary source of this article is Internet Retailer, Chicago, Illinois, on Nov. 9, 2011.

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