Anheuser-Busch InBev to feature its new Bud Light Platinum product in Super Bowl ad next year
November 14, 2011
– Anheuser-Busch InBev (AB InBev) will be featuring its new Bud Light Platinum product in a Super Bowl ad next year, the brewer’s biggest beer launch in at least two years, AdAge.com reported Nov. 11.
The brewer told distributors at meetings this week in Dallas that the brand would be featured in a Super Bowl ad. AB InBev holds the exclusive beer advertising rights for the Super Bowl.
Bud Light Platinum will be rolled out in early 2012.
The primary source of this article is AdAge.com, Detroit, Michigan, on Nov. 11, 2011.