Anheuser-Busch InBev launches its Stella Artois brand in China, part of its campaign to tap into nation's high-end beer market
November 14, 2011
– Anheuser-Busch InBev (AB InBev) recently launched its Stella Artois brand in China, part of its campaign to tap into the nation’s high-end beer market, China Daily reported Nov. 11.
Stella Artois will retail at 40 yuan (US$6.30) for a 330ml bottle in China. John Hsu, president of BU North Business of AB InBev, said the company would offer unique marketing strategies for Stella Artois, such as targeting private sports car clubs, luxury bars and restaurants.
China's beer consumption hit 450 million hectoliters last year, nearly twice that of the U.S., and is expected to grow 5% annually over the next few years. Hsu said that China is the third-largest market for AB InBev globally, after the U.S. and Brazil.
The primary source of this article is China Daily, Beijing, China, on Nov. 11, 2011.