Coca-Cola piloting program with Google Wallet where consumers can use mobile device to pay for drinks at 200 U.S. vending machines
November 11, 2011
– A senior vice president at Coca-Cola said the company is piloting a program with Google Wallet where consumers can use their mobile device to pay for a drink at 200 U.S. vending machines.
Wendy Clark, the senior vice president of integrated marketing communications and capabilities at Coca-Cola, said the trial targets consumers who don’t have cash but want to buy a beverage.
In addition, In Europe, Coca-Cola’s Fanta has rolled out a voice transformer app that let users play a prank on their friends by changing the user’s voice. Additionally, Coca-Cola rolled out Chok, a mobile application to Hong Kong consumers.
The primary source of this article is Mobile Commerce Daily, New York, New York, on Nov. 11, 2011.