Coca-Cola piloting program with Google Wallet where consumers can use mobile device to pay for drinks at 200 U.S. vending machines

Nevin Barich

LOS ANGELES , November 11, 2011 (Industry Intelligence) – A senior vice president at Coca-Cola said the company is piloting a program with Google Wallet where consumers can use their mobile device to pay for a drink at 200 U.S. vending machines.

Wendy Clark, the senior vice president of integrated marketing communications and capabilities at Coca-Cola, said the trial targets consumers who don’t have cash but want to buy a beverage.

In addition, In Europe, Coca-Cola’s Fanta has rolled out a voice transformer app that let users play a prank on their friends by changing the user’s voice. Additionally, Coca-Cola rolled out Chok, a mobile application to Hong Kong consumers.

The primary source of this article is Mobile Commerce Daily, New York, New York, on Nov. 11, 2011.

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