Customer satisfaction gap between full-service, quick-service restaurants shrinking as customers lean toward lower prices of quick-service vendors
November 11, 2011
– The customer satisfaction gap between full-service and quick-service restaurants is shrinking as customers lean toward lower prices of quick-service vendors, QSR Magazine reported Nov. 9.
According to a recent scale, customer satisfaction with full-service restaurants lost five points on a scale of 0 to 100, falling from 83 to 78, the largest since decline since 2008. Meanwhile, quick-service restaurant scores went up for the second consecutive year, scoring a 75.
Local eateries and smaller restaurants got hit the most in the decline of customer satisfaction.
The primary source for this article is QSR Magazine on Nov. 9, 2011