Dole Food announces partnership with Healthy Foods, will look to expand Healthy's yonanas frozen treat product line

Nevin Barich

WESTLAKE VILLAGE, California , November 11, 2011 (press release) – Dole Food Company, Inc. (NYSE: DOLE - News) today announced its equity investment in Healthy Foods, LLC, producer of the yonanas® frozen treat maker. Dole and Healthy Foods are joining forces to increase consumption of fruit by expanding the yonanas® product line and its distribution in retail, commercial and food service outlets around the world. The yonanas® frozen treat maker employs proprietary technology to transform frozen bananas and other frozen fruit into a dessert that looks and tastes like an indulgent soft-serve ice cream – but with all the nutrition of fresh fruit, no additives, and with as little as 100 calories per serving.

The collaboration with Dole, the world’s largest producer and marketer of high-quality fruits and vegetables, will help Healthy Foods increase retail distribution of the yonanas® treat maker as well as accelerate the development of a new line of commercial yonanas® products for restaurants, schools, hospitals, hotels and other venues. Currently, the yonanas® frozen treat maker retails for $49.99.

The companies also plan to co-brand their respective products. The yonanas® device and new packaging, which is sold at major retailers including Target, Sears, Bed Bath & Beyond, K-mart and Amazon, will be co-branded DOLE®-yonanas®.

“We’re excited to align with a Fortune 500 company that shares our vision of promoting nutrition. Dole’s powerful brand and global reach will undoubtedly accelerate our market penetration around the world,” said Winston Breeden, CEO of Healthy Foods. “This new venture will also help us launch our commercial division of yonanas® products in a shorter timeframe.”

“The innovative team at Healthy Foods provides Dole with a unique business platform for future growth,” said David H. Murdock, Dole’s Chairman. “Healthy Foods and the proprietary yonanas® technology will help drive our fresh and frozen fruit businesses, while encouraging people to increase their fruit consumption and live healthier lives.”

About Healthy Foods

Launched in 2009 as a division of Winston Products, LLC, Healthy Foods, LLC is a product development company based in Cleveland, OH. This high-growth company is dedicated to create innovative products that allow people to live healthier lives. For more information, visit www.yonanas.com.

About Dole Food Company

Dole, with 2010 net revenues of $6.9 billion, is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research. For more information, visit www.dole.com.

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