Bolthouse Farms introduces new line of reduced fat refrigerated salad dressings

BAKERSFIELD, California , November 9, 2011 (press release) – Wm. Bolthouse Farms, Inc., headquartered in California’s fertile San Joaquin Valley, recently introduced a completely revamped line of premium refrigerated salad dressings that contain at least 55 % fewer calories and 75% less fat than the leading brand. Bolthouse Farms undertook a calorie and fat-cutting campaign in response to consumer demand, and the results deliver 45 or fewer calories per serving. Bolthouse Farms has also added two new flavors: Zesty French and Salsa Ranch.

The dressings are now available nationwide at the retail price of $3.49 per 14-ounce bottle.

The calorie-packed ingredients in mayonnaise often form the base of popular salad dressings. Bolthouse Farms has effectively swapped some common higher calorie and fat ingredients with ingredients that have lower calorie and fat content, without negatively impacting taste. Bolthouse Farms salad dressings will now feature new packaging on the outside and new ingredients on the inside. The yogurt-based dressings are gluten free, contain no artificial flavors and no preservatives and have 45 calories or fewer per serving.

Bolthouse Farms has also revamped its vinaigrette line. The company’s vinaigrette dressings are made with Extra Virgin Olive Oil, in addition to Flaxseed Oil and Canola Oil. Not only do these dressings complement salads, but they also make low-fat, full flavor marinades and snack dips.

“If you choose the wrong dressing, you may be negating the positive benefits of eating a salad,” said Bryan Reese, Senior Vice President and Chief Innovation Officer. “Drop some high-fat dressing on your salad and you might be consuming as much fat as a bag of potato chips. So we set out to cut the calories and fat in our dressings even further, by more than a third in some cases. And we succeeded.”

About Wm. Bolthouse Farms, Inc.

Established in 1915, Wm. Bolthouse Farms, Inc. is headquartered in California’s fertile San Joaquin Valley. Known for quality and innovation, Bolthouse Farms is a leading carrot grower and processor. Bolthouse Farms uses a network of farms throughout the United States and Canada that are similarly fueled by innovation. In addition to growing and harvesting premium fresh carrots, Bolthouse Farms produces a leading brand of super-premium refrigerated juices, smoothies, and protein drinks. Bolthouse Farms diversified its offerings in recent years by launching a line of premium refrigerated yogurt-based dressings and vinaigrettes made with extra virgin olive oil. To learn about the entire line of current Bolthouse Farms products, visit www.bolthouse.com.

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