Coca-Cola increasing its presence on Facebook, YouTube, Twitter, other such social media outlets as part of its marketing campaign

Nevin Barich

LOS ANGELES , November 9, 2011 (Industry Intelligence) – Coca-Cola has continued to make an impact in the world of social media, increasing its presence on Facebook, YouTube, Twitter and other such outlets, USA Today reported Nov. 8.

Coca-Cola currently has 35 million fans on Facebook, making it the 16th-most-popular page on the social media site. Meanwhile, the company’s YouTube videos have been viewed 33.5 million times, and it has 400,000 followers on Twitter.

Coca-Cola said its overall beverage volume is up 6% worldwide year to date, including 3% for Coke alone.

The primary source of this article is USA Today, McLean, Virginia, on Nov. 8, 2011.

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