Diamond Packaging releases sustainable packaging carton design Green Chic, uses tapered tuck, seal end structure, offers TruColor expanded color gamut, specialty coatings, holographic effects, metallic coatings, QR code

ROCHESTER, New York , October 25, 2011 (press release) – Diamond Packaging today announced its new Green Chic™ packaging, a significant advance in the field of sustainable packaging design. Upscale or luxury brands can now support environmental concerns without sacrificing identity.

As a natural evolution of Diamond’s greenbox initiative, the company is applying its tradition of innovation to green packaging design. Diamond's new Green Chic™ packaging delivers “Beauty without Compromise” by capturing the essence of luxury brands through more sustainable converting methods.

Green Chic™ incorporates multiple technologies, all applied inline:

  • TruCOLOR™ expanded color gamut (ECG)
  • Specialty coatings
  • Effects and decorations (e.g., MiraFoil™ metallic coating, Cast and Cure holographic effects)
Diamond's new “Four Seasons” carton series demonstrates these technologies in beauty-inspired packaging representing each of the four seasons (Spring, Summer, Fall, Winter). All of the samples were created utilizing its unique Synergy (tapered tuck and seal end) structure. The cartons also incorporate a QR code which, when scanned, directs users to Diamond's green website.

For more information visit www.diamondpackaging.com/green or contact us to request a Green Chic™ sample kit and get started on a path towards beautifully green packaging.

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