Kraft Foods sees growth through sustainable packaging, which is 'cost of entry' into North American beverage market, executive says; company aims to cut 100 million lbs. of packaging by 2015 versus 2010

LOS ANGELES , November 8, 2011 () – Kraft Foods Inc. is emphasizing sustainability in its packaging innovation and realizing growth as a result, a company executive said at a recent conference, reported Plastics News on Nov. 8.

Sustainability is “the cost of entry” into North America’s beverage market, said Perfecto Perales, senior director of packaging research for Kraft Foods, during an Oct. 12 presentation at the Society of Plastics Engineers’ Annual Blow Molding Conference in Chicago.

Kraft Foods has a small blow molding operation and makes its own packaging for hot dogs, bacon and sausage, Plastics News reported.

Its MiO Liquid Water Enhancer is packaged in a patented squeeze bottle with a flip-top closure and non-drip value, plus a shrink label. Designed to be convenient to carry and hold and not to leak was the goal, but the integration of all the package elements “was not easy,” said Perales.

Kraft Foods defines sustainability as meeting present needs without jeopardizing future generations’ ability to provide for their needs.

The Northfield, Illinois-based food maker aims to reduce its packaging by 100 million pounds by 2015 compared with 2010, according to its website, reported Plastics News.

The primary source of this article is Plastics News, Akron, Ohio, on Nov. 8, 2011.

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