An estimated 23% of smokers using e-cigarettes over a period of six months reported they had completely quit smoking, while 32.5% reported they had cut down their cigarette consumption by at least 50%, study finds

LOS ANGELES , November 8, 2011 (press release) – Square has long believed that their disposable electronic cigarettes can—and do—help people cut down or even stop smoking cigarettes. That idea was recently supported in an Italian study posted on the BMC Public Health website, according to a new article by the American Counsel of Science and Health (ACSH).

The ACSH article states that electronic cigarettes stood up favorably in this first clinical trial. Results indicate that the electronic devices may not only be more effective than traditional nicotine replacement therapies (NRT) at helping people who want to quit smoking; e-cigarettes may also help cigarette smokers reduce their smoking—even those who express no interest in kicking the habit.

The small clinical trial was conducted on 40 healthy adults, who smoked regularly and had no expressed intention of quitting. Intervention was limited to providing each smoker in the study group electronic cigarettes and conducting a baseline assessment and four follow-up clinic visits. The smokers were simply told to use the e-cigarettes as they pleased—but were not instructed to quit smoking regular cigarettes.

Over the next six months, 22.5 percent of the participants reported that they had completely quit smoking. Another 32.5 percent reported that they had cut down their cigarette consumption by at least half. In sum, over half of the smokers were able to quit or significantly cut down their cigarette use. This outcome is especially impressive, according to the article, considering that the six-month quit rate for approved cessation aids is well below 20 percent—and those results are derived from smokers who want to quit and are followed closely in a clinical setting.

“This trial simulated a real-life experience, where no motivation or support was offered to subjects to quit smoking,” said ACSH advisor Dr. Mike Siegel, professor at Boston University's School of Public Health. “This could well be groundbreaking.” Siegel indicated that he is excited to see the results of more extensive clinical trials, particularly involving subjects who are motivated to quit, stating, “I am confident that the success rate will be significantly higher.”

Moving from regular cigarettes to e-cigs can be a good health move. Jean-François Etter, a researcher at the Institute of Social and Preventive Medicine in Geneva was recently quoted as stating that even though fake cigarettes still contain nicotine, smokers who use them “are not exposed to some 4,000 toxic substances present in tobacco cigarettes.”

Square 82 e-cigarettes are becoming a popular smoking alternative because they feel a lot like inhaling cigarette smoke—yet only water vapor with little to no aroma is dispelled. The product does not produce dangerous secondhand smoke or stink up the room or clothes or breath. They can be used almost anywhere.

“I have always wanted to quit smoking so I thought I would give this a try,” said Lisa, a Square 82 reviewer on squaresmoke.com. “I bought my 1st one 6 weeks ago. I smoke about 2 packs a day. I have not smoked a cigarette in 6 weeks. Square is awesome and its lasts about 4 or 5 days before I have to buy another one. Thanks s Squaresmoke!”

For more information about Square 82 e-cigs, please visit the company website at http://www.squaresmoke.com or call 1-888-900-6896.

About Square
Square’s electronic cigarettes offer smokers an inexpensive alternative to regular cigarettes or rechargeable e-cigs. The product—which lasts about the same as two packs of cigarettes, but is priced like a single pack—does not generate second hand smoke, tar, or yellow teeth. Square Smoke is now available at select bars, restaurants, movie theaters, gas stations, and even convenience stores such as Chevron Gas Stations.

WARNING: Square 82 electronic cigarettes contain nicotine, a chemical known to the State of California to cause birth defects or other reproductive harm. Square 82 products are not a smoking cessation product, and have not been tested as such. The product and the statement made within have not been evaluated by the US FDA. Square products are not intended to diagnose, treat, cure, or prevent any condition, disorder, disease, or physical or mental condition. Keep out of reach of children.

Square Smoke does not endorse the use of e-cigarettes or e-cigarette products by minors and pregnant or nursing women. Those with pre-existing health conditions should consult with their doctor prior to using any e-cigarette.

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